Certification program on Digital Marketing and Social Media Techniques

A Two Days certification program on Digital Marketing and Social Media Techniques was organized by Pacific Institute of Management on 21st & 22nd Jan’17 to make the participants familiar with the Social Media tools and technology. The program contributed to foster the professional development of the participants by making them conversant with varying digital platforms and channels needed to connect with customers and other businesses. The objective of the program was to broaden the knowledge of the participants on how to promote business online through the use of websites and social media.

64 participants comprising of students from Engineering College, Pharma College, Dental College, Management College, Commerce College and individuals from corporate sector attended the session.

The program contributed to foster the professional development of the participants by making them conversant with varying digital platforms and channels needed to connect with customers and other businesses. The objective of the program was to broaden the knowledge of the participants on how to promote business online through the use of websites and social media.

Ms. Surbhi Jain, the resource person for the program, developed the technical skills of the participants by making them understand the effective means for delivering marketing messages. She provided the participants an understanding of need of digital marketing in current era, why should every business or brand care about Digital Media and how to leverage relevant Digital Marketing tools to improve efficiency & move ahead of competitors.

The Program Co-ordinator Dr. Kulvinder Kaur told that such certification programs are conducted every month to develop and polish the professional skills of the students and inculcate experiential learning among them.